About

Matt Carwardine-Palmer is a marketing and business consultant with more than 25 years’ experience working in the arts, heritage, and cultural sectors.

Matt works on complex business planning and writing business cases, often in line with HM Treasury ‘Better Business Cases’ / Green Book frameworks. Matt also writes marketing & communications strategies and undertakes marketing audits for organisations and project-manages website redevelopments. 

From 2016-21, Matt was Director of Marketing & Sales at Welsh National Opera (WNO). Prior to joining WNO, he spent 10 years as a marketing & communications freelancer and consultant, delivering both strategic and tactical support to arts and cultural organisations across the UK. 

This followed roles as Head of Marketing at Bristol Old Vic, Marketing Director at Wycombe Swan and Marketing Manager at Arts Marketing Hampshire.

Matt holds a First Class Honours degree in Arts Management and is a Fellow of the Chartered Institute of Marketing (Chartered Marketer).