Photo by Kiran Ridley | WNO

Matt Carwardine-Palmer is a marketing and business consultant with 25 years’ experience working mainly in the cultural sector.

Matt’s clients since April 2021 include Theatr Bara Caws, Canolfan Ucheldre Centre, National Dance Company Wales, Cause4 and Birmingham Rep. He was previously Director of Marketing and Sales at Welsh National Opera from 2016-21.

From 2006-16 Matt worked as a marketing freelancer and consultant with a wide range of clients, from small companies to flagship organisations, county-wide consortia and artform development agencies, delivering both strategic and tactical support. He was also Course Director for UK Theatre’s ‘Druidstone’ Essentials of Marketing residential course in 2010 and 2011.

Matt started his career as Marketing Manager with Arts Marketing Hampshire (1998-2000). He then gained senior management experience as Head of Marketing | Marketing Director at HST Theatres (Wycombe Swan & Wyvern Theatre), and as Head of Marketing at Bristol Old Vic before becoming self-employed in late 2006.

Matt holds a First Class Honours degree in Arts Management and is a Fellow of the Chartered Institute of Marketing (CIM). In April 2022, he presented “An A-Z of Arts Marketing” as part of the CIM Webinar Express series.

Matt was a Trustee of Audiences South West (2006-09) and Sinfonia Cymru (2014-19). He has also been a National Advisor to the Arts Council of Wales (2012-15).

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