The challenges arts organisations now face as they come through COVID are huge.
For many, no live work will have been possible since March 2020 with no clear date on a return.
Will audiences return in the way they did before, and will they want the same experience they had before?
It is also a time for organisations to look at themselves and question what they are doing, why they are doing it, and who it is for.
Now more than ever, arts organisations need to be truly audience-focused.
Matt can help you achieve this.
Matt’s areas of expertise include:
Audits and Strategies
From undertaking marketing audits to developing comprehensive marketing strategies, Matt has experience in all areas.
Matt can help you with marketing, communications and audience development action plans that are practical and reflect your available resources.
Workshops, Awaydays and Training
Matt can run sessions for teams/boards on any aspect of audience engagement and has experience of devising and delivering training in all aspect of marketing and communications. Matt has also provided 121 support and advice for marketing staff especially during period of change or strategic development.
Matt can help you plan and deliver research projects, ensuring that there is a clear focus on objectives and the ‘why’ question is asked at every stage.
Matt has a wealth of experience in providing freelance support, from staff recruitment to managing all aspects of marketing and communications functions for audience-facing organisation as well as development agencies.
Interim senior marketing cover
Matt has worked with some of the UK’s leading arts venues, providing interim marketing leadership as maternity cover or during recruitment gaps and managing multi-skilled marketing teams.