Matt Carwardine-Palmer has provided both strategic and tactical support to organisations across England, Wales and Scotland.

As well as working independently, Matt has frequently worked in partnership with other consultants including Stephen Browning Associates, Baker Richards Consulting and The Funding Centre.


Matt has undertaken marketing audits and created marketing and communications strategies for clients including Sherman Cymru, Northants Strategic Arts Network, Swindon Dance and Wiltshire Arts Promoters.

Matt has recently delivered business plans and strategic documents in support of capital projects for Theatr Bara Caws and Canolfan Ucheldre Centre, both in north Wales. He is currently working with The Funding Centre on a major strategic project, and in 2021 delivered an evaluation report on the Arts Fundraising & Philanthropy programme.

Matt has previously delivered primary stakeholder research for the British Film Institute as part of the feasibility for a new BFI Centre, online audience research for Shakespeare’s Globe as part of the overhaul of their website, visitor and non-visitor research for University of Bath ICIA as part of their planning ahead of the launch of their new arts centre, and research into merchandising potential for the National Theatre of Scotland.

Freelance support

Matt worked as Interim Director of Audiences & Media for Birmingham Rep during Nov/Dec 2021 and was Interim Director of Marketing & Sales at Welsh National Opera prior to joining them full-time from 2016-21.

Matt has previously worked as Interim Head of Marketing for Salisbury Playhouse, Royal & Derngate Northampton and for Wales Millennium Centre. In 2012 he returned to Bristol Old Vic as Interim Communications Director, with the theatre reopening post-refurbishment.

Matt planned and delivered all marketing & communications activities for Orchestras Live from 2006 to 2016, and for the Arts Council England funded Arts Fundraising & Philanthropy programme with Cause4 between 2014 and 2016. Matt is working again with Cause4 on a project with the University of Leeds as part of the National Lottery Heritage Fund’s ‘Digital Skills for Heritage’ initiative and on the development of an ambitious eLearning programme on FutureLearn.

Training and mentoring

Matt was Course Director for UK Theatre’s industry-leading ‘Druidstone’ Essentials of Marketing Course in 2010 & 2011, devising the course structure and content, and leading the team of tutors.  He also provided marketing training for the Guildhall School of Music & Drama’s Creative Entrepreneurs.

Matt is a mentor on the Heritage Compass programme, currently providing support to The Brickworks Museum and Serendipity.

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