Between 2006-16, Matt worked as a freelancer and consultant, providing strategic and tactical marketing & communications support to organisations across the cultural sector in England, Wales and Scotland.
As well as working independently, Matt frequently worked in partnership with other consultants including Stephen Browning Associates | Quartet, Baker Richards Consulting and The Funding Centre.
Matt undertook audits and created marketing and communications strategies for clients including Sherman Cymru, Swindon Dance, Northants Strategic Arts Network and Wiltshire Arts Promoters.
Consultancy and research projects
Matt delivered primary stakeholder research for the British Film Institute as part of the feasibility for a new BFI Centre; online audience research for Shakespeare’s Globe as part of the overhaul of their website; visitor and non-visitor research for University of Bath ICIA as part of their planning ahead of the launch of their new arts centre; research into merchandising for the National Theatre of Scotland.
Matt planned and delivered all marketing & communications activities for Orchestras Live from 2006-16, and for the Arts Council England funded Arts Fundraising & Philanthropy programme between 2014-16.
Matt worked as interim Director of Marketing & Sales at Welsh National Opera in 2016 prior to taking the role full-time. Matt also worked as interim Head of Marketing for Salisbury Playhouse, Royal & Derngate Northampton and for Wales Millennium Centre. In 2012 he returned to Bristol Old Vic as interim Communications Director, with the theatre reopening post-refurbishment.
Matt was Course Director for UK Theatre’s industry-leading ‘Druidstone’ Essentials of Marketing Course in 2010 & 2011, devising the course structure and content, and leading the team of tutors. He also provided marketing training for the Guildhall School of Music & Drama’s Creative Entrepreneurs.