Empires of Attention

25/07/2014 by mattcpmarketing

One of the highlights of AMA Conference 2014 in Bristol this week was Matt Locke talking about the challenge of needing to develop to respond to new attention patterns, and how this might affect arts programming, content and marketing. Apart from anything else, it explodes the myth that young people have short attention spans, with the rise in popularity of longer form films, ‘binging’ on TV series/box sets etc. In fact, it’s the traditional 60 minute format that’s disappearing with greater engagement in both shorter and longer formats of cultural experiences.

It’s prompted me to catch up with his excellent ‘ Empires of Attention’ talk from October 2013 which is available as a BBC Radio 4 ‘Four Thought’ podcast and as a text version here. Highly recommended reading…

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