Valuable Content Marketing

21/05/2013 by mattcpmarketing

I can recommend the new book by Sonja Jefferson and Sharon Tanton, ‘Valuable Content Marketing’ that argues for focusing marketing effort on creating genuinely valuable content in order to achieve results.

It’s a helpful – and common sense – practical guide, with chapters include ‘What is valuable content and why it wins you business’, ‘Distribute your valuable content using social media’, ‘Add deeper written content’ and ‘Widen your reach’.

It’s available from the CIM bookshop where it’s also the CIM’s book of the month.

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